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企业级软件改走亲民路线-【明升体育】vip会员

时间:2020-12-06
Concur (CNQR), the maker of travel and expense-report software, knows that some of its users have been unfaithful. Many have turned to free-and simpler-consumer-oriented sites to book business travel. So the company, based in Redmond, Wash, is taking cues from apps and websites aimed at the mainstream-by buying them. It shelled out $120 million for trip-planning app TripIt in 2011 and, t【明升体育】vip会员his past November, announced a $150 million fund to invest in similar startups. Concur isnt alone. Other enterprise-software giants are racing to acquire user-friendly software in hopes of keeping customers from turning elsewhere. (One exception? Cisco(CSCO, Fortune 500), which has divested itself of most of its consumer businesses.) Here are some bellwether acquisitions.差旅及缺席软件供应商Concur遇上困难了,它找到不少用户正在转投别处。

企业级软件改走亲民路线

许多人自由选择了面向个人用户的网站制订差旅计划。这些网站不但免费,而且更容易上手。所以,坐落于华盛顿州雷德蒙德市的Concur痛定思痛,开始并购针对主流人群的应用于和网站,企图向它们自学。2011年,Concur斥资1.2亿美元并购了行程管理应【明升体育】vip会员用程序开发商TripIt。

企业级软件改走亲民路线

去年11月,Concur又宣告向获取类似于服务的新创企业投资1.5亿美元。无独有偶,为了觅用户,其它企业软件开发商也都在竞购用户友好关系型软件。【思科(Cisco)是个值得注意,它挤压了绝大部分个人消费者业务。】以下是一些可谓业界风向标的并购交易。